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Professional Advantage was established in Sydney in 1989 by Steve Howcroft and Derek Rippingale, both previously with a big four firm and both with a vision to create a leading mid-market financial management software and service provider.

The company’s rapid growth throughout the nineties serves as testimony to the success of its complete IT solutions and services concept. As a result, Professional Advantage was listed four times by Business Review Weekly as one of Australia’s fastest growing private companies.

Reflecting its dominant position in the Australian mid-market for a number of years, Professional Advantage has been the top Asia Pacific partner for all its vendors, including Microsoft and Infor.

To address clients’ specific requirements, Professional Advantage has developed companion modules that compatible with the standard solutions of its vendors. This has resulted in a growing international business in the USA and the UK, where Professional Advantage has offices.

Aside from direct sales through channel partners, both Microsoft and INFOR have purchased and incorporated Professional Advantage’s products into their solutions, making them not only the largest vendors of Professional Advantage, but also its largest customers.

www.professionaladvantage.co.uk

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